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The Truth About the Fact: An International Journal of Literary Nonfiction

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The Truth About the Fact: A Journal of Literary Nonfiction is an international journal committed to the idea that excellence in the art of letters can play a vital role in transforming the planet we share.

Monday, March 28, 2011

If you don't have an iPhone... By Aaron Frias

Before you say anything, this is NOT a blog about how PCs are better than MACs and vice-versa. In fact, I’ve been a PC person my entire life, and though I’m not a fan of Apple computers, I must admit that the company does make cool gadgets and products. But what irritates the hell out of me is their advertising and the way Apple markets their products. Their strategy does work and earns them sales, but it’s quite annoying to the average consumer. To me, it just seems that Apple gets way too cocky with their inventions and feels like no other company will ever come close.
Their latest advertisement, which focuses on the iPhone 4, obviously targets those who don’t have an iPhone, as most products are usually advertised. It should be that simple. However, Apple takes it to a whole new level. Their new advertising strategy basically suggests that if you don’t have an iPhone, you’re pretty much left out in the crowd. We all know that this particular phone is insanely popular and everywhere you go, someone has this phone. But Apple makes it seem like this is the ONLY phone that’s in existence, like if you don’t have this one phone, then you might as well not even have a phone at all. Now granted, it does explain the cool features that the phone has, but at this point, I think everyone and their mom knows that the iPhone has apps, can play music like an iPod, and you can read an entire novel. This isn’t something new, as Apple made sure everyone knew about this before the first iPhone was even released.
I’m all for the idea of advertising as much as possible and to win over the consumer, but at some point, you have to get over yourselves as a company. There needs to be some kind of understanding that you aren’t the only computer company in the world and not EVERY single consumer needs your products. It’s literally gone from, you want our product, to, you need our product and that’s why I’m irritated by Apple. I’m also convinced that many Apple users are 100% positive that their computers are better than PCs, thanks to their past commercials like, “Hi, I’m a PC and I’m a shitty computer”. I’ve literally had a friend make fun of the fact that I use a PC and he uses a MAC, and this is when these commercials were brand new.
Again, I’m not complaining about Apple products and not biased towards PCs and Microsoft. I just feel like Apple has created a huge empire of in-your-face advertising that belittles non-Apple users.


Blogger Editorial Staff said...

I enjoyed reading this becuase your style of wriiting was very entertaining. I liked the flow and your choice of words made me luagh. Also, I agree with your thoughts. Good job!

-Yenitza Munoz

March 29, 2011 at 5:17 PM  
Blogger Editorial Staff said...

yeah, Apple definitely needs to tone down the attitude, no matter how cool the product, it's still a phone and not the Second Coming. though my iphone kicks ass. metaphorically of course.

--Weston Finfer

April 28, 2011 at 5:39 PM  

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